An app really takes a solid year to learn about its life cycle and trends. Too many new app developers tend to think that an app only has life during the first initial offering of the app and then its over. On the contrary, most apps actually work with a yearly seasonal pattern that can be tracked. Using this tracking you can capitalize on various times of the year or trends when you will most likely be able to push an app that is getting noticed even though it was hard to find before.
It’s a term I like to call going “ZOMBIE”. When an app has gone from not findable (What I call going into “App Oblivion) to all of a sudden rising the charts again (Going Zombie). When this happens we have to ask ourselves why this has happened. Maybe there was some world news or issue that made this change, such as a Hurricane or the World Cup of Soccer. Maybe there was a holiday in another part of the world you did not know about. Such things can effect our apps and make them go Zombie, and by finding out what those specific trends or cycles are that can effect our app sales, we can better prepare for them.
In the year, there are certain HIT POINTS or HOT SPOTS that apps in general will rise. The most obvious one is Christmas time as many new users are purchasing tablets and mobile devices and are also getting Gift Cards to purchase apps on these new devices. Many apps go Zombie during this time of year and app developers make a solid income during that time. The best way to really learn your App Life Cycle is to track it throughout the year. Not all apps will have the same life cycle. Some apps hit at different times in the year, so preparing for this early can help make you more money.
Other times can be quite random in our minds, but if we grill down to it, we will find that they have to do with some world event or some holiday in another part of the world that we did not consider. For example, those who had made a flashlight app would have noticed a spike in sales (In general) about a month or so ago from the time I am writing this. This was due to Hurricane Sandy in New York where Flashlight and Emergency apps took top spots. Many of these apps that lay dormant in App Oblivion and were usually only findable via a search, were now climbing the charts due to more people looking for such an app.
So that brings us down to TWO areas we can look at, Cycles in the year (Such as Christmas/Black Friday, etc.) and Trends based on the current economy such as a major hurricane or the Soccer World Cup. There is one more area that effects sales and that is LIFE changes. Someone may have had a new baby into their family, children’s apps will increase in that market. People who are having a wedding are definitely going to be using apps related to that topic. Birthdays, Anniversaries, etc. As these are all over the place, you can expect unusual spikes in your app sales based on your app market and also how many people have these life changes happening.
App Cycles, Trends and Life Changes are all a factor in your app sales revenue. Knowing about this before hand can help you increase your app revenues. As Christmas is around the corner, try bringing out some festive apps, or even some festive designs. Try wording your descriptions differently to accommodate the holidays!
Until next Time!